Lightcast
Lightcast is a Cambridge‑based biotech innovator developing the Envisia™ platform, a next-generation droplet‑based system powered by light, designed to transform functional single‑cell analysis. At Are & Be, we support Lightcast’s journey in employer branding, content strategy, and brand photography, helping them articulate their human‑centric story to attract and inspire a world‑class team and showcase their technology.
The Results – we helped RJC:
Increased applicant interest for Cambridge and Boston roles via social campaigns
Maintaining visual identity using authentic, human-centred photography across web and social
Boosted team pride and engagement, supporting internal culture and creative initiatives
Clearer employer brand narrative that now reflects Lightcast’s people-first approach
Improved storytelling to communicate science with warmth, curiosity, and clarity
Services
Employer Brand Development
Brand Consultancy
Social Media Design
Photography: Headshots, Brand and Event.
The Challenge
Although their scientific credentials were strong, Lightcast needed to:
Convey a people‑and-purpose‑first culture.
Build an emotionally engaging employer brand to compete for top talent in biotech nodes.
Showcase the team behind the science—warts, wins, and wonder included.
Get ready to launch their flagship product and convey the benefits.
The work
We partner on:
Employer brand strategy – crafting a narrative that casts Lightcasters as curious, creative, and collaborative.
Photography & visual storytelling – producing of in-office candid shots and specific portraits , including leadership headshots to reveal personality and process. This also includes event photography.
Content & copywriting – generating LinkedIn posts, website assets that celebrate both achievements and team moments.
Creative direction – guiding a brand voice that balances technical gravitas with warmth and human interest.
